FW23 Campaign
FW23 Campaign


FALL WINTER 2023

DIFFERENT LOOK, SAME HERITAGE
SWEDISH BY NATURE

 

Welcome to a new Skaga family!

The new Fall/Winter 2023 advertising campaign embodies the brand’s essence of minimalism, modernity and Swedishness in a fresh and intimate portrait of the new Skaga family. The natural bond between Luna, Dominik and the little daughter, Leila represents the strength of the unmistakable brand DNA that unites them.

Today the brand continues to be a guarantee of high quality and craftsmanship and a proof of the authentic Swedish DNA thanks to its solid and long heritage. At the same time, Skaga is able to innovate its look and design season by season to respond to the new modern needs of diversified targets.

 

SS23 SK2147
FW23 SK3034 SK3035
SS23 Couple
SS23 SK2153

For the Fall/Winter 2023 collection the Skaga family is portrayed spending tender moments together. After a long summer of family activities outdoors, Dominik, Luna and little Leila are looking forward to relax in the warmth and comfort of their home. which is the perfect frame for picturing the genuine and positive family attitude that the Skaga family embodies.