Spring Summer 2024
Swedish by nature since 1948
The new advertising campaign embodies the brand’s essence of minimalism, modernity and Swedishness in a fresh portrait. The close bond between the product and Swedish nature represents the strength of the unmistakable brand DNA.
The wilderness and barren nature of the small Swedish island of Gotland, characterized by the presence of majestic sea stacks called "Raukar", is not only a unique setting for 2024 advertising campaign, but also the actual protagonist and source of inspiration for the design details of the frames.
With a strong focus on design and functionality in the creation of each frame, this optical collection utilizes premium and sustainable material, for an eco-friendly and flawless execution.
Today the brand continues to be a guarantee of high quality and craftsmanship and a proof of the authentic Swedish DNA thanks to its solid and long heritage. At the same time, Skaga is able to innovate its look and design season by season to respond to the new modern needs of diversified targets.
Skaga cares for the planet
Introducing a new sustainable material
In line with our commitment to sustainability, we are introducing for the first time in Skaga's history a new sustainable metal material, the recycled stainless steel.
