Welcome to a new Skaga family!
The new Spring/Summer 2023 advertising campaign embodies the brand’s essence of minimalism, modernity and Swedishness in a fresh and intimate portrait of the new Skaga family. The natural bond between Luna, Dominik and the little daughter, Leila represents the strength of the unmistakable brand DNA that unites them.
Today the brand continues to be a guarantee of high quality and craftsmanship and a proof of the authentic Swedish DNA thanks to its solid and long heritage. At the same time, Skaga is able to innovate its look and design season by season to respond to the new modern needs of diversified targets.
For the Spring/Summer 2023 collection the Skaga family is portrayed spending some cheerful time together. The nature as well as the blue sky of a shiny sunny day are the perfect frame for picturing the genuine and positive family attitude that the Skaga family embodies.